Brand Strategy & Development:
- Brand Planning: Brand Positioning, Brand Architecture, Brand Voice, Creative Strategy
- Brand Experience Design, Digital Strategy, Social Media Strategy, Communications Planning
- Multicultural Marketing, Public Relations, News Media Analysis, Internal Communications
- Ideation, Facilitation, Creative Writing, Video Production
Consumer Insights - Qualitative & Quantitative Methodologies:
- Visual Ethnography
- In-Home Research
- In-Store Research, Shopper Excursions
- Panels, Intercepts, Groups
- Digital Ethnography/Social Listening
- Trend Monitor
- Copy Testing
- Brand Tracking
Cultural Inputs & Areas of Interest:
- Human interaction (via the bar or the club, or the supermarket or the mall)
- Books, magazines, newspapers, blogs, social media
- Perform improvisational comedy, write, blog, paint
- Audiences: Generations Y, X and Boomer; Urban, Multicultural
- Sciences: Sociology, Demography, Psychology, Policy
- Industries: Tech/Telecoms/CE, Media, Entertainment, Tourism, Athletics, Public Health